USPS® Tactile, Sensory & Interactive Promotion

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Make direct mail even more effective and save on postage too with USPS incentive!

There’s a wealth of compelling data highlighting the effectiveness of direct mail, not the least of which is a higher response rate than any digital direct marketing medium. In fact, direct mail generates a five to nine times higher response rate than email, paid search or social media.

In the post-pandemic “new normal,” the importance of direct mail is amplified and the need for your message to stand out is more important than ever. While direct mail involves costs – from design and paper to print and postage, there are countless ways to produce effective direct mail pieces for a wide range of budgets.

So what can we do to get the best possible return on a direct mail investment?

  • Paper already has the edge over digital because it’s innately sensory. Think about how much more engaging a piece can be simply by the choice of paper. Does your brand convey luxury? Consider a premium soft-touch paper. Promoting a family-friendly vacation getaway? Consider a paper that has a sandpaper-like texture to evoke a beachside sensation. Trying to attract new customers to your bakery? Think about using scent paper infused with the aroma of cake baking or vanilla frosting.
  • Specialty inks can also be a relatively cost-effective way to get noticed. For example, a photochromic ink that changes color with UV light exposure could be an effective way to make the fireworks image on your Fourth of July sale promotion more eye-catching and therefore more likely to get opened.
  • Take recipients on a journey and enable your brand story to unfold with the use of interactive elements such as pop-ups, infinite folds or by using dimension. Trailing edge or shapes envelopes are cost-effective ways to achieve dimensional impact.
  • Take advantage of the USPS incentive promotions for savings on postage!

USPS Tactile, Sensory & Interactive (TSI) Promotion through July 31!

One of the USPS incentive promotions currently in effect provides a 2% savings on postage for business mail that utilizes tactile, sensory or interactive features. Having more impact and saving money? That’s a win-win!

Incentive Details

Registration period runs through July 31, 2020.

Promotion period runs through July 31, 2020.

The discount for qualifying mail is 2% of eligible postage.

Qualification Requirements

Using any of the treatments listed below can qualify your mail piece for the TSI discount if they are visible and distinguishable.

  • Specialty Inks— conductive inks that contain metals like copper, leuco dyes that are heat sensitive dyes or inks that change color in variation temperature, photochromic inks that change color with UV light, optically variable ink contains materials that change appearance when viewed from different angles, piezoceramic ink that changes appearance under pressure or hydro chromic inks that change appearance when exposed to water or liquids.
  • Textural papers – tactile – sandpaper feel, soft touch, etc. Includes coatings
  • Sensory – scratch and sniff, edible, etc.
  • Dimensional elements – Trailing edge or shape envelopes
  • Must be USPS Marketing Mail® letters and flats, nonprofit USPS Marketing Mail letters and flats

 

How to Submit

All mailpiece samples must be submitted via USPS mail to the TSI Promotion Office for review and approval no later than one week prior to the mailing date. You can get all the requirements here.

Mail: US Postal Service
Attn: Tactile, Sensory & Interactive Promotion
PO Box 23282
Washington, DC 20026-3282

 

For More Information

Please visit our website for information on other USPS® incentive promotions now in effect, including emerging and advanced technology and personalized color transpromo promotion.

Trailing Edge Envelopes Qualify!

Trailing edge envelopes, like the cable company example produced by our envelope converting operation and pictured below, also qualify for the USPS TSI incentive. Embossing is another qualifying treatment that’s available at MPEC.

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Use Textured Papers to Qualify!

With so many great textured papers to choose from, there are multiple ways to create a mailpiece that’s not only more engaging but also qualifies for the TSI promotion based solely on paper choice.

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USPS® Personalized Color Transpromo Incentive

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The 2020 USPS Personalized Color Transpromo promotion incentive starts July 1. Registration is now open!

The focus of the Personalized Color Transpromo incentive is on elevating the value of bills and statements, which are key areas of interaction with consumers. It’s intended to incorporate marketing messages highlighted through the use of color, dynamic variable print and personalization – attributes that can foster a better connection with and a response from consumers.

Incentive Details

Registration period runs May 15, 2020 – December 31, 2020.

Promotion period runs July 1, 2020 – December 31, 2020.

The discount for qualifying mail is 2% of eligible postage.

Did you know?

20% of consumers have purchased a new product or service after seeing a message in a bill or statement.

Qualification Requirements

Must be first-class business mail that is a bill or a statement.

Must have a full-color transpromotional marketing/consumer message or visualization of account data.

  • Full-color is 2 or more colors. Black, white and grayscale do not count as colors. Color stock does not count as a color.
  • Must be printed in-stream on a physical piece of paper within the content of the bill or statement. Consumer messaging examples include rewards, loyalty and renewal offers or info on benefits of those programs; cross- or up-selling promotions; coupons for products or services; alerting customers of arrival of new credit card; tips on keeping information safe, etc.

First-timer for this incentive? Must only meet the color and messaging requirements listed above.

Received the incentive before? You must also meet the personalization requirement. 

  • Personalization is not about including the recipient’s name. It is defined as information applying to the marketing or consumer message that the recipient would consider personal or relevant in nature. Personalization does not have to be at the individual level – it can be tailored to a specific consumer segment. You must demonstrate at least 4 customer segments of personalization at the pre-approval process. Segments include demographics such as age, gender, or income; psychographics such as personality, values, opinions, attitudes, interests, lifestyles; and purchase behavior.
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Need ideas on what to promote?

According to 2019 Gartner research, here’s what consumers would like to see in their bills/statements:

  • Money saving tips (50% of consumers)
  • Ways they can receive more benefits from their services (48% of consumers)
  • Historical or comparative data (27% of consumers)
  • FICO score (26% of consumers)

How to Submit

All mailpiece samples must be submitted for review and approval prior to claiming the discount. The sample can be submitted as a color PDF file via email to: FCMColorPromotion@usps.gov.

For More Information

Please visit our website for information on other USPS® incentive promotions now in effect, including emerging and advanced technology, and tactile, sensory and interactive engagement.

Ineligibility Alert!

If the mailpiece contains a consumer statement that encourages mail diversion; i.e., suggests to recipient they can go online to make the payment, it will not qualify for the incentive.




Manta™ easy-seal duo-flap envelopes available!

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Manta™ Easy-Seal Envelopes with Duo-flap Closure

We’re pleased to now offer Manta brand easy-seal envelopes with two-flap closure! Available exclusively from Mac Papers, Manta envelopes are made at our envelope converting operation, ensuring a high-quality product.

When the Manta envelope has been filled and is ready to seal, the user simply turns the bottom flap up and folds the top flap down over the latex-gummed surface, creating an easy and efficient seal.

Now more than ever, efficiency and reduced contact during the fulfillment process is preferred. Manta easy-seal envelopes provide a secure seal without the need to apply moisture to activate the seal, helping eliminate waste – in terms of product and process, and avoiding potential health and hygiene concerns.

Manta #10 envelopes are available with and without windows. They are stocked and available at our distribution facilities located throughout the Southeast. They can also be printed and converted at the MPEC operation.

To view our offering of Manta envelopes, please visit our on-line catalog. Registered users can see pricing and local inventory on our EZ Mac Connect customer portal: macpapers.com/ezmacconnect.

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MPEC’s Award-winning Flexography Printing

Mac Papers Envelope Converters (MPEC) has won the Flexographic Technical Association’s highest award for Excellence in Flexography in the envelope category. MPEC was awarded 2018 Best of Show and Gold for its printing of the “Welcome to TruGreen” envelope. MPEC’s entries swept the process printing category, also winning Silver and Bronze. 

Overall, MPEC won the following awards in different envelope categories:

  • Best of Show Award: Process Print – Uncoated Envelope
  • Gold, Silver and Bronze Awards: Process Print – Uncoated Envelope
  • Silver Award: Screen Print – Uncoated Envelope

According to MPEC Vice President and General Manager Bob Tees, “Printing the TruGreen envelope presented numerous challenges, but our team was up to the task. We are very proud of our people and the quality results they consistently achieve.”

Since 2011, the team at MPEC has received numerous awards from the Flexographic Technical Association, including awards for Best of Show in 2014, 2015, 2016 and now 2018.




Mac Papers Envelope Converters Honored with Five FTA Awards for Excellence in Envelope Flexography

Company received the Gold & Best of Show Award for Third-Consecutive Year; Captures Every Award Possible in the Process, Uncoated Paper Category

JACKSONVILLE, Florida (March 28, 2016) – Mac Papers Envelope Converters (MPEC), a Jacksonville, Fla.-based sister company of Mac Papers, Inc., has been honored by the Flexographic Technology Association (FTA) with five 2016 FTA Awards in recognition of envelope print excellence. The awards were issued during the organization’s 2016 FTA Award Show, held last week in Fort Worth, Texas.

“MPEC is honored to accept all of these awards – but particularly excited to receive the Best in Show award for a third year in a row and to have swept the Envelope, Process, Uncoated category,” explained MPEC’s Bob Thole, director of sales. “This recognition is a testament to the fact that MPEC has some of the most talented envelope technicians and the very best pre-press and envelope-folding equipment in the industry, as well as some of the highest standards. Our techniques allow us to offer customers the fastest production times at the lowest cost point, with the highest quality possible. There is no other company that can offer all three of these benefits, and we’re thrilled by the recognition.”

The Gold & Best of Show, is the highest award per category given by the FTA, and marks the third-consecutive year MPEC has earned the recognition. Of the 110 awards given this year, only six print categories received Gold & Best of Show awards. This year, MPEC was honored as such in the Envelope, Process, Uncoated category for its Business is Blooming envelope, developed for Domtar. A judge commented that the design had “extremely clean, solid (four-color process build) on [the] back, along with [an] extremely tight registration – note the small reverses out of the four-color process. High impact, exceptionally attractive and [a] well-executed piece.”

In addition to this top honor, MPEC also took home the Silver and Bronze awards, making the company the only recipient of every award possible in this category. The Silver award was given for the company’s Piedmont Luxury Hotel envelope. One judge noted that the “fades and tonal range made this piece a stand-out. [It has] extremely fine screens going to white; no hard breaks.” The Bronze award went to the Dish Multi-Sport Pack envelope that, according to a judge, had “exceptional solid ink density and consistency. Good tonal range and registration.”

In the Envelope, Screen, Uncoated category, MPEC was also issued Silver and Bronze awards, for its National American Miss and Suddenlink This Month on Demand envelopes, respectively.  A judge commented that the National Miss envelope “… [had very] tight registration elements on multiple colors, along with holding small reverses cleanly open.” Another said of the Suddenlink product that it had “good, solid ink density on blue, sharp type and good tonal range in the black vignettes.”

MPEC uses the most advanced web envelope-converting technology, allowing for products to be sheeted, printed, cut, folded, glued and finished in one run on a single folding machine, without interruption. Because in-line envelope conversion can be more challenging than using multiple machines for each step, a high level of skill and advanced equipment is required. Achieving tight registration, as mentioned by the judges above, is a skill that yields crisp printing and easy-to-read reverse text on a colored background.

To learn more about Mac Papers, please visit macpapers.com. Follow Mac Papers on Twitter @macpapers.

About Mac Papers Envelope Converters
Headquartered in Jacksonville, Fla., Mac Papers Envelope Converters (MPEC) is one of the leading envelope manufacturers in the Southeast, producing more than 16 million pieces per day. Operating state-of-the-art technology, MPEC provides standard and custom-designed envelopes, envelope seals and windows, and more, coupled with inventory capability and rapid order fulfillment. A sister company to Mac Papers, one of the largest wholesale distributors in the Southeast U.S., MPEC has access to the company’s fast and reliable shuttle system, which provides next-day delivery to 22 locations across nine states in the Southeast. Mac Papers is a distribution partner for paper and print, packaging, facility supplies and office products. Both companies are third-generation, family owned and operated businesses, founded in 1965. For more information, please visit http://www.macenvelopes.com or on Twitter @macpapers.