Mac Knows: Picking the Right Printer Profiles for your Wide Format Printer

Mac Knows: Picking the Right Printer Profiles for your Wide Format Printer

This week, Mac Papers and Packaging’s Wide Format Sales Director, Sean Profera is back with another great topic on printer profiles for output and why you need them for output quality and cost savings. Profiles are specific to material, model and what you are printing.

Learn more at https://macpapers.com or call us at 844.MAC.WIDE. #WideFormatPrinting#WideFormat

#LargeFormat #WideFormatPrintingEquipment #MacPapersandPackaging

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Follow Us!

Linkedin IconYoutube IconInstagramTwitter Iconfacebook icon




Mac Knows: Let’s Talk Maintenance on your Wide Format Equipment

Mac Knows: Let’s Talk Maintenance on your Wide Format Equipment

Mac Papers and Packaging’s Wide Format Sales Director, Sean Profera explains the importance of maintenance to minimize downtime that will save you time and money. Taking the time to do the daily, weekly, monthly routine maintenance not only will keep your machine running smoothly but also keeping you within the parameters the factory warranty.

Learn more at https://macpapers.com or call us at 844.MAC.WIDE. #WideFormatPrinting

#WideFormat #LargeFormat #WideFormatPrintingEquipment #MacPapersandPackaging

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Follow Us!

Linkedin IconYoutube IconInstagramTwitter Iconfacebook icon




Mac Knows: Equipment Problems

Mac Knows: Equipment Problems

Our Mac Papers and Packaging team of experts are a phone call away to help keep your equipment running smoothly. We have factory trained professionals there to help you resolve your problems by phone, in person, whatever it takes. Who you gonna call?

Learn more at https://macpapers.com or call us at 844.MAC.WIDE. #WideFormatPrinting

#WideFormat #LargeFormat #WideFormatPrintingEquipment #MacPapersandPackaging

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Follow Us!

Linkedin IconYoutube IconInstagramTwitter Iconfacebook icon




Mac Knows: Where to Buy Media and Ink for your Wide Format Printer

Mac Knows: Where to Buy Media and Ink for your Wide Format Printer

This week, Mac Papers and Packaging’s Wide Format Sales Director, Sean Profera is back discussing buying media and ink supplies for your printing needs. As a supplier we stock a wide range of products with great prices but we also have the expertise to point you in the right direction.

Learn more at https://macpapers.com or call us at 844.MAC.WIDE.

#WideFormatPrinting #WideFormat #LargeFormat #WideFormatPrintingEquipment #MacPapersandPackaging

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Follow Us!

Linkedin IconYoutube IconInstagramTwitter Iconfacebook icon




Rip software for large format printers

Rip software for large format printers

Sean Profera, Mac Papers and Packaging’s Wide Format Sales Director is back with another great topic on Software and Rips, and why you need them to print to most large format printers.

Learn more at https://www.macpapers.com/wide-format or call us at 844.MAC.WIDE.

#WideFormatPrinting #WideFormat #LargeFormat #WideFormatPrintingEquipment #MacPapersandPackaging

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Follow Us!

Linkedin IconYoutube IconInstagramTwitter Iconfacebook icon




Wide Format Printing Maintenance, Materials and More

Mac.WebsiteGraphic.WideFormat-1

Wide Format Printing Maintenance, Materials and More
By Sean Profera

When it comes to the wide world of wide format printing, there are a lot of terms to understand, functions to master and techniques to learn. After the initial set up and installation, you’re ready to dive deeper into what your wide format equipment can do and how these capabilities can be leveraged to improve your business.

Consider this your guide to getting the most out of your machine, where you’ll learn about the importance of preventive maintenance, as well as how to select the proper substrates—plus tips for cutting and finishing.

You Say Media, I Say Materials

Terms like substrate, media and materials all generally refer to the same thing: the surface or product you print on. Unlike your standard desktop model, wide format printers can print on anything from fine art paper to textiles, including materials such as pressure sensitive adhesive vinyl, wood, fabric, PET film, foam and even some metals.

You’ll want to have a firm grasp of your intended applications before you buy or upgrade your wide format equipment, as different machines have different capabilities. If you’ll be creating branded t-shirts, for example, you’ll want a direct-to-garment (DTG) printer, or a model that comes equipped with dye-sublimation technology. The more detailed you get, the better—even specific applications such as car wraps have nuances to consider, such as the type of vehicle and how contoured it is, which can determine the type of adhesive and supplemental media you’ll use.

Lastly, keep in mind that you might not always need top-of-the-line substrates to get the job done. If you’re printing signs for a one-time event, such as an election, you can save money on materials by opting for those at a lower price point, as durability and longevity won’t be your top concerns.

Uptime, All the Time

Routine maintenance is a must when it comes to keeping your equipment in working order. Particular processes will vary according to printer type, size, usage rate and more, but here are a few universal golden rules:

  • At a minimum, perform weekly maintenance. This includes cleaning components such as your printheads, and capping and wiping stations.
  • If you increase usage, or you’re printing panel after panel for eight hours per day, switch to a daily or every-other-day maintenance
  • Don’t forget to keep an eye on your ink expiration dates. Some, but not all, printers will alert you when the ink has reached its expiration. Rotate your stocked inventory and be sure to agitate or circulate your ink if your current printer doesn’t automatically do it for you.
  • Run diagnostics and assess your data. Your printer is smarter than you think and can produce a number of reports that track maintenance activity via easy-to-use apps and digital tools. Use these insights to stay on top of your cleaning and maintenance routine, and to troubleshoot when issues arise.

Regular maintenance and cleaning are also important for staying in compliance with your warranty. If you ever run into a problem and need to file a claim, your printer manufacturer will likely ask for and check your maintenance records.

Finishing Touches

Finishing tools and techniques, such as cutting and laminating, shouldn’t be an afterthought in the printing process. Production of the printed piece may be the main event, but you also need to think about what comes next by asking questions such as:

  • Where will the final product be placed? If your sign or graphics will end up outside, for instance, lamination is key for UV protection and general durability.
  • Will you need to purchase a cutter? Some machines come with cutters, but most are sold separately.
  • Does the material need to be further manipulated after printing? Some pieces, like large canvas structures (think: bounce houses and blow-up games), will require liquid UV coating lamination. Others, such as massive banners, may even need to be welded or sewn prior to installation for additional strength.

In the end, you don’t need to know everything about wide format printing (that’s our job), but understanding the basic capabilities, substrate options, maintenance best practices and finishing techniques will help you get the most out of your equipment.




Power requirements for wide format equipment

Power requirements for wide format equipment

Sean Profera, Mac Papers and Packaging’s Wide Format Sales Director is back with another great topic on power requirements for your printer. What do you need and how to go about researching.

Learn more at https://www.macpapers.com/wide-format or call us at 844.MAC.WIDE.

#WideFormatPrinting #WideFormat #LargeFormat #WideFormatPrintingEquipment #MacPapersandPackaging

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Follow Us!

Linkedin IconYoutube IconInstagramTwitter Iconfacebook icon




Navigating the Customer Experience as a Small Business

BannerGraphic.MacPapers.CXasaSmallBusiness

Navigating the Customer Experience as a Small Business

Navigating the Customer Experience as a Small Business
By Ron Wagner

If there’s one perception many small business owners wish they could change, it’s the notion that their business is small. It’s their business, and it is of paramount importance to them. At the same time, smaller businesses don’t typically have as many resources at their fingertips as others—but that doesn’t mean they should take a backseat in the race to acquire and retain customers. If anything, they need to push harder and become even more customer-centric than their competitors. It all comes down to building great experiences that build great brands.

Customer experience, or CX, applies to every business on the planet, regardless of size. While a global enterprise’s approach to CX will look and feel different than that of a slightly smaller business, understanding (and serving) customers should be as much of a priority for small, family-owned or independent companies as it is for today’s leading brands.

Why is CX Important?

If investing in CX sounds more like a nice-to-have than a must-have, consider how much of a premium consumers place on experience: Research shows that in the U.S., even when people love a company or product, 59% will walk away after several bad experiences. Globally, 32% of all customers would stop doing business with a brand they loved after just one bad experience.

But it’s not all doom and gloom, as 77% of consumers are willing to pay more if they receive excellent customer service specifically from small businesses. Not only are they open to paying more, customers are more willing to travel further for the products or services they trust, forgive mistakes when a familiar brand makes them, and advocate and evangelize for companies that deliver great experiences.

Here are a few ways to build trust by building a customer-centric brand.

Tell Your Story: Build a Brand That “Connects” and Customers Want to Support

Invest time in making it clear why your business exists and how it helps solve problems for your customers. People will travel further, pay more and give greater consideration to brands and products they want. Case in point: 91% of the time, customers will shop at small businesses when convenient, and 74% seek ways to support small businesses even if they have to go out of their way to do so. Brands are built on emotional connections, and if you can create a brand that tells its story well and taps into that emotional connection, you’ll foster long-standing customer relationships, lasting value and guaranteed revenue … regardless of the size of your company.

Empower Your People: They are the Core of Your Business

Before you build, refine or even redefine your company, it’s crucial to make the distinction between your product or service and your brand. Both small and large businesses begin with a great product or service, but it has to be supported by people who care and believe in helping customers solve problems. If business owners encourage their employees to do their best to resolve issues quickly and efficiently, this signals to customers that the company trusts their employees and values their customers.

This is the bedrock of a solid customer-centric organization. And it’s what will transform buyers into repeat customers who go out of their way to support your brand—even when it’s not always “convenient.”

Stay Close to Your Customer: Understand What’s Important to Them

If you’re anything like most businesses that may be a bit smaller than their competitors, you rely on a carefully crafted budget in order to stay profitable. Some leaders shy away from exploring customer experience optimization because they fear the cost. But the best CX programs aren’t effective because they’re expensive; they work because the organizations that use them took the time to understand the market, conduct customer research and make key strategic decisions based on hard data. This allows them to outsmart, rather than outspend, the competition.

Investing in research, however, can be an expensive investment. Independent businesses seeking customer insights without the price tag have a few options: Google reviews, or online reviews in general, can be valuable tools for gauging how your brand is perceived in the market. Email outreach is another way to stay close to your customer, solicit feedback and show buyers that you have a vested interest in their interests.

Help Vs. Sell: Put Your Customer in the Driver’s Seat

Human beings are hardwired to seek control, because control gives us a sense of safety and security. When we feel that others are in a position of power over us, it creates discomfort. For example, do you know that uncomfortable feeling when you’re sitting in a car dealership while your sales representative is in the office with their sales manager debating the price? It’s one of the more stressful consumer experiences; the industry refers to it as keeping customers “in the box.” You have no control.

Successful brands put their customers in the driver’s seat—they advise, instead of dictate. Your role isn’t to tell customers what to do, but to help them understand their options and answer their questions. By transferring knowledge rather than forcing sales, you’re putting customers in a position to make empowered decisions.

Whether they’re shopping small or going big, buying B2B or B2C, customers engage in a certain amount of personal risk when making a purchase, and they don’t want to make mistakes. Don’t try to sell them, but rather try to help them buy by showing them options, being transparent and showing total value. This builds the trust that leads to connection that ultimately leads to brand loyalty.

It may sound daunting, but by taking an incremental, scalable approach, you can improve the customer experience without upending your operations or straining your resources. With a strategic plan in place, you can create a better CX while building a brand that stands up and stands out.

Stay tuned for our next article on the tools and tactics you can apply to enhance the experience your customers have when interacting with your small business.

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Follow Us!

Linkedin IconYoutube IconInstagramTwitter Iconfacebook icon




Ink Types for your Printing Needs – Dye Sublimation

Ink Types for your Printing Needs – Dye Sublimation

This week, Mac Papers and Packaging’s Wide Format Sales Director, Sean Profera is back discussing another ink type topic for your printing needs. Dye-sublimation inks for large format printers offer a wide array of capabilities on various materials from soft to hard products. Dye-sub inks have high color pop and rich blacks on different types of materials.

Learn more at https://www.macpapers.com or call us at 844.MAC.WIDE.

#WideFormatPrinting #WideFormat #LargeFormat #WideFormatPrintingEquipment #MacPapersandPackaging

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Follow Us!

Linkedin IconYoutube IconInstagramTwitter Iconfacebook icon




Ink Types for your Printing Needs – UV Inks

Ink Types for your Printing Needs – UV Inks

Sean Profera, Mac Papers and Packaging’s Wide Format Sales Director is back with another great topic on ink types for your printing needs. This week he is explaining UV ink benefits and the ability to print on various materials.

Learn more at https://www.macpapers.com or call us at 844.MAC.WIDE.

#WideFormatPrinting #WideFormat #LargeFormat #WideFormatPrintingEquipment #MacPapersandPackaging

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Get In Touch Today!

Count on the benefits that come from our commitment to providing exceptional local management, inventory and sales expertise.

Follow Us!

Linkedin IconYoutube IconInstagramTwitter Iconfacebook icon




Older Posts »