Blogs

Incorporating Inkjet into Your Wide-Format Print Strategy

The paper experts at Mac Papers understand that digital printing, especially production inkjet, is a dynamic and growing market and compatible papers, inks and software are rapidly evolving to keep pace. That’s why our team members continue to hone their digital knowledge, including training at our branch locations with experts from Canon Solutions America and Domtar. 

“Our goal is to educate the Mac Papers team on the capabilities of today’s latest production inkjet technology and its impact on this rapidly growing print market,” said Lucy Perez-Sierra, senior marketing specialist for media at Canon Solutions America. “This collaboration with Mac Papers improves our ability to provide our joint customers with a wide variety of media types for printing diverse applications.”

As interest in digital printing and production inkjet accelerates, investment in the latest equipment by commercial printers of all sizes continues to grow. Printers understand that to remain relevant they must either compete with, or complement, today’s expanding digital channels.

“More commercial printers have incorporated inkjet into their overall print strategy,” stated Jay Abraham, Technical Sales Manager from Domtar. “These training sessions position Mac Papers as the ‘go to’ resource for customers interested in expanding their inkjet production.”

The evolution of papers, inks, and software is starting to keep up with production inkjet equipment technology. Workflow is also evolving at a rapid pace, making it easier to support the growth of inkjet printing.

“As inkjet printing technology evolves, Mac Papers continues to provide the best products and services to our customers. And through ongoing training and education of our sales force, we remain an industry leader for value-added solutions,” said Scott Riley, director of digital papers and media for Mac Papers. “We are grateful to have partners like Domtar and Canon as new print technology comes to market in 2018 and beyond.”

For more information about digital printing, contact your Mac Papers account manager or go to macpapers.com. Let us help you grow your inkjet business.