Aqueous Media & the Argent® AQ Difference

Aqueous Media and the Argent AQ Difference
By Chris Jones

From fine art prints to gallery wrapped canvas décor and family photos to adhesive vinyl films and banners, aqueous inkjet printers are equipped to handle a wide variety of indoor and short-term outdoor applications. Thanks to the versatility and premium image quality of water-based inks, the aqueous segment of the wide format printer market continues to thrive as the preferred choice for photo and décor professionals who require top notch archival-quality and an eco-friendly printing environment free of harmful fumes and odors.

Whether you operate a commercial or wholesale printing business, we understand your need for quality and consistency when it comes to the products you—and most importantly, your customers—rely on. That’s why we created Argent AQ, Mac Papers and Packaging’s exclusive line of digital media for aqueous inkjet printers.

In addition to being a greener and cleaner way to produce graphics, aqueous printers typically have a lower cost of entry than their eco-solvent or UV inkjet counterparts. This makes aqueous printing an easily accessible option for companies seeking to create high-impact graphics using compatible media platforms such as Argent AQ for fine art and photos, canvas prints, proofs and posters as well as durable outdoor signage, such as banners and yard signs.

For example, commercial printers catering to budding photographers and home decor enthusiasts understand the importance of color. With Argent AQ, you get exceptional ink absorption, archival-quality media and an accurate presentation with vivid color output. These finished products can wind up as the prized portrait above a customer’s mantelpiece, a banner at a national trade show or a poster in a retail POS display.

Color, texture and ink absorption aren’t the only factors you need to consider. Managing inventory, cutting down on material waste and reducing costs are considerations that printing businesses of all shapes and sizes evaluate when selecting the best material for an upcoming project. We designed our Argent product line with that in mind, helping you zero in on each of these bullseyes so you can exceed customer expectations and deliver premium quality without the premium price.

Inventory management, for instance, remains a complex challenge for companies in many industries due to continued supply chain disruption. But this problem can be virtually eliminated when you choose Argent AQ. With a fleet of over 100 trucks, we’re able to provide an excellent product and peace of mind with next-day delivery to businesses across the Southeast.

Last but certainly not least: material waste. From stickers to window graphics, professional printers might print hundreds, or even thousands, of pieces a day. Errors, incorrect color calibration and test runs add up quickly, resulting in extra costs that significantly impact the bottom line. Our wide format media experts can help develop an inventory strategy and ensure you receive stock based on your business needs.

For more information about our line of digital media for aqueous inkjet printers, check out our Argent AQ products. If you’re ready to explore aqueous solutions but don’t know where to start, drop us a line—our wide format team is happy to help.